1. Introduction
Welcome to AssetFlare ("we," "our," or "us"). We provide an innovative portfolio tracking service that empowers you to track stocks, crypto, and assets in real-time through our website and applications (collectively, the "Service").
We understand that by using AssetFlare, you are trusting us with your detailed financial information. We take this responsibility seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our net worth calculation tools.
By accessing or using the Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.
2. Information We Collect
To provide you with total visibility over your net worth, we collect information that identifies you and details about your assets. The types of information we collect depend on how you interact with our platform.
A. Information You Provide to Us
- Account Information: When you register for an account, we collect personal identifying information such as your name, email address, password, and profile preferences.
- Financial Portfolio Data: To fulfill our value proposition, you may manually enter data regarding your assets, including stock ticker symbols, cryptocurrency holdings, real estate values, quantity held, purchase price, and dates of transactions.
- Support Communications: Content of messages you send to us for customer support or feedback.
B. Information Collected via Technology
- Connected Accounts: If you choose to link your investment brokerage accounts or crypto wallets via our third-party aggregators (API integrations), we receive read-only data regarding your account balances, transaction history, and holdings. We do not store your banking credentials on our servers.
- Usage Data: We automatically collect certain information when you visit, use, or navigate the Service. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Service, and other technical information.
3. How We Use Your Information
We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.
Specific uses include:
- Service Provision: To create and manage your account, facilitate API connections to exchanges, and render your unified dashboard.
- Personalization: To deliver customized analytics, insights, and investment news relevant to your specific holdings.
- Improvement: To identify bugs, analyze trends in usage, and improve the user experience of our "Game Zone" market simulations.
- Communication: To send you administrative information, such as security alerts, changes to our terms, and updates regarding the platform.
- Marketing (with consent): To send you marketing and promotional communications. You can opt-out of these at any time.
5. Data Security
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process.
- Encryption: All data transmitted between your device and our servers is encrypted using TLS (Transport Layer Security) protocols. Sensitive data at rest is encrypted using industry-standard AES-256 encryption.
- Access Controls: Access to personal data is restricted to authorized employees who have a legitimate business need to access it.
- No Credential Storage: AssetFlare does not store your brokerage or crypto wallet passwords. These are handled directly by our secure data aggregation partners.
However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.
6. Your Privacy Rights
Depending on your location, you may have specific rights regarding your personal information.
For Users in the EEA/UK (GDPR)
- Right to Access: You have the right to request copies of your personal data.
- Right to Rectification: You may request that we correct any information you believe is inaccurate.
- Right to Erasure: You may request that we delete your personal data ("Right to be Forgotten").
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you.
For Users in California (CCPA/CPRA)
If you are a resident of California, you are granted specific rights regarding access to your personal information. You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. You also have the right to request deletion of your personal information.
To exercise any of these rights, please contact us at [email protected].
8. Third-Party Services
The Service may contain links to third-party websites (e.g., brokerage firms, crypto exchanges, news outlets) that are not affiliated with us. Once you have used these links to leave our Service, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. We encourage you to review the privacy policies of any third-party sites you visit.
9. Children's Privacy
Our Service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information without parental consent, please contact us. If we become aware that we have collected personal information from a child under 13, we will take steps to remove that information and terminate the child's account.
10. International Data Transfers
AssetFlare is based in the United States. If you are accessing our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information, in the United States and other countries.
If you are a resident in the European Economic Area (EEA) or United Kingdom (UK), then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. We will however take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law.
11. Changes to This Policy
We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification via email. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
12. Contact Information
If you have questions or comments about this policy, you may email us at [email protected] or by post to:
Attn: Privacy Officer
123 Finance District Blvd, Suite 400
New York, NY 10001
United States