Cookie Policy

1. What Are Cookies

At AssetFlare, we believe in providing total visibility—not just into your net worth, but into how our technology functions. To deliver our robust portfolio tracker and investment dashboard services, we utilize "cookies" and similar tracking technologies.

A cookie is a small text file that is placed on your hard drive by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

We use these technologies to store information in your browser or device to help our system recognize you on subsequent visits, keep your session secure while you track your crypto portfolio, and understand how you interact with our tools to improve our real-time tracking capabilities.

Other Technologies We Use

• Web Beacons/Pixels: Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on our sites and messages. We use these to count visitors, monitor traffic patterns, and gauge the effectiveness of our marketing.
• Local Storage: This allows data to be stored locally on your browser or device and includes HTML5 Local Storage and Browser Cache. This is crucial for storing your customized dashboard layout settings locally for faster load times.

2. How We Use Cookies

As a platform dedicated to tracking stocks, crypto, and assets in real-time, speed and security are our top priorities. We use cookies to perform four primary functions:

1. Authentication & Security: To log you into AssetFlare and keep your financial data secure. These cookies ensure that when you view your net worth, it is really you viewing it.
2. Performance & Analytics: To analyze how our members use the stock market tracker. This helps us identify which charts are most popular, where users face friction, and how we can optimize our code for speed.
3. Preferences: To remember your settings, such as your preferred currency (USD, EUR, BTC), your chosen time zones, and your dashboard theme (Light/Dark mode).
4. Marketing: To deliver relevant information about AssetFlare features or subscription tiers that align with your usage patterns.

3. Types of Cookies We Use

We classify our cookies into the following categories. Understanding these helps you manage your digital footprint effectively.

Detailed Cookie Breakdown

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and other purposes. These third parties include:

Analytics Partners

Google Analytics: We use Google Analytics to understand how visitors engage with our site. This helps us optimize the user flows for our net worth calculator and other tools. Google's privacy policy can be found here.

Payment Processors

Stripe: When you subscribe to AssetFlare Pro, Stripe may set cookies to ensure the secure transmission of payment information and fraud detection. These are vital for the safety of your transactions.

Advertising Networks

We may use tracking pixels from social networks (like LinkedIn or Twitter) to understand the effectiveness of our advertising campaigns that brought you to AssetFlare. These cookies allow us to track conversion rates.

5. Managing Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

Here are links to manage cookies in common browsers:

• Google Chrome
• Apple Safari
• Mozilla Firefox
• Microsoft Edge

6. Cookie Consent

When you visit AssetFlare for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on "Accept", you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy.

Regarding "Do Not Track" (DNT): Some browsers have a DNT feature that tells websites you do not want to have your online activity tracked. At this time, AssetFlare does not respond to DNT signals, as there is no common industry standard for how to interpret them.

7. Updates to This Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

8. Contact Information

If you have any questions about our use of cookies or other technologies, please email us or contact us by post: